Insted We Smile
Creator, Luke Stedman
Professional surfer Luke Stedman had started to feel it was time to move on from competitive surfing. His love of fashion and his passion for creating a concept and bringing it to life had then led him to creating his fashion label, Insted We Smile.
Fashion forward, yet rooted in surf, Steds' label extends towards the streets and cities of the world. It's all about the good times!
Stalk their Instagram // @instedwesmile