Established in 2010, Kovacevic launched her line of jewellery after fifteen years in the fashion industry, and where, after working as an accessories buyer, found the urge to create a simple and elegant product, that reflected her own personal aesthetic. She wanted to create something that was felt, as well as worn.
Creating pieces that exude a quiet kind of luxury, designer Tanja Kovacevic’s intention is to make jewellery that connects with the wearer on an intimate level. So delicate in their construction, each ring, bracelet and necklace, is almost only recognizable by the person it adorns. Lending to the idea of a secret shared between the piece, and the person who wears it, Petite Grand is a brand built on the desire to evoke an emotional relevance.