Somewhat like the bands that they were originally influenced by, Declan Wise and Jono Salfield founded their clothing label Afends out of Declan’s parents garage. Jono had been chasing a professional surfer career and was working on his own line of printed tee’s and hoodies that reflected his love of graphic design. Declan (or Deco as he’s affectionally known as) had just started a screen printing apprenticeship. The two had been mates since mates since early high school years and decided that they wanted to start their own business. In 2006, in the small coastal town of Byron Bay, Afends had begun.
In 2011 two sisters, Karla and Candice Rose, quit their jobs to create the ultimate beachwear brand, Zulu and Zephyr. They began work out of their Bondi Beach sunroom and they sold their clothes at the Bondi Markets each weekend. From there the label went online, then into a few boutiques, and now has over 90 stockists internationally.
Designed in Byron Bay, Australia and made overseas with the highest quality craftsmanship, F+H Jewellery has also ensured the brands positioning as a premium jewellery item, using only the highest quality gold plating to European standards, high-shine sterling silver and a selection of natural gemstones in signature dark tones.