Barney Cools is a ode to the salty summer days lived in Australia. Launched in 2014 by designer Nat Taubman out of his Whale Beach tree house, the label has hit the ground running and has quickly become a cult favourite.
Nat Taubman had wanted to be a menswear designer ever since he was scribbling drawings of his early designs in high school notebooks. After fashion school, Taubman landed his first job as junior designer for Zanerobe. Over the years he worked his way up to creative director and was an integral contributor to Zanerobe’s international success.
In 2014, Taubman launched the project that had been on his mind for years, Barney Cools. Spending his younger years running a muck on the Gold Coast, Taubman has always been immersed in surf culture and has evolved with the major surf brands that reside there. Influenced by these factors, Barney Cools is his take on the new age of surf wear, infused with some street wear inspiration and nostalgia.
Barney Cools hit the scene with a brightness and humour that was unique in the mens fashion market and was an instant success. From seeing shark penis’ on t-shirts to Hawaiian style twinsie sets, Barney Cools is unafraid to present something different. Humour is at the forefront of their design and brand philosophy, nothing is taken too seriously. Nature and the ocean is a clear inspiration as you often will find animals on their prints, from flamingos to sea gulls to lobsters. Cheeky slogans pepper their collections such as “ “girls girls girls” and “thanks for being cools” (which Natty has tattooed on him.)
It’s about a tounge-in-cheek humor, a laid back attitude and good times with a good crew. It’s clothing that makes you want to get into some mischief. “Free spirited, open-minded, globetrotting, salt water lovin’, laid-back dudes.” This sums up pretty well the Barney Cools guy.