By Johnny is the creation of the cute, charismatic and down-to-earth man that is Johnny Schembri. This is a label for the sophisticated yet youthful girl that is looking for something feminine, structured and innovative. It’s for the girl that isn’t afraid to be a little bold in the way that she dresses!
Johnny has had a creative brain ever since he was a young kid. The first piece he claims to have designed was a denim pencil case that he ran through the machine without anyone teaching him how. He found his love of fashion in his first high school art class and got to hone in on his design skills with a Diploma of Fashion Design at TAFE. After graduating in 2006, Johnny went on to work in PR and then as a design assistant, before finally starting his own brand, By Johnny, in 2009.
In 2012 Johnny Schembri was a finalist in the popular TV show Project Runway. This helped boost his notoriety and gave him a kick start in the industry, but it’s his focus, determination, talent and hard work that has kept him there. He runs the label with his sister Renee Shembri, who has been making clothes for ever since they were young
This may be why his designs perfectly fit to a woman’s body. Contoured shapes create a classic feel with an innovative approach. Johnny often engineers his own fabrics for collection to create a mix of textures, anything goes from a scuba bonded jersey, to sell belt straps, to the fabric of your kitchen rug.
Bold colours and graphic prints ensure that the girl who wears By Johnny is sure to stand out. Johnny creates his own prints from random sketches and doodles in his notebooks, that evolve from the places he visits and things he will see and do. He always designs with his ‘girl’ in the forefront of his mind, musing where she is going, who she is with, and what she wants to wear. Perhaps this is why By Johnny’s designs always hit the mark in what women are wanting to wear!
BY JOHNNY designs speak of unique concepts, inspired by the world as Johnny sees it. The collections focus on reworking traditional silhouettes with classic styling however differentiating the w...