Epokhe is surf and fashion brand that creates high quality eyewear with a minimal style and comfort as a focus. Founded in 2012 by surf filmmaker Kai Neville, and professional surfers Dion Agius and Mitch Coleborn, Epokhe is a shining example of just how much creativity and ambition is coming out of the professional surfing industry in Australia.
The three guys have been good mates since their early teens and have surfed, travelled and created together for over a decade. The idea for Epokhe spawned during the shooting of Kai’s 2010 “Modern Collective” surf film. After not being able to find eyewear they wanted to wear, that was practical for their lifestyle as well as stylish, they set out to create their own premium eyewear brand that broke the mold of a traditional surf wear brand.
They began as a small brand with no investors, just big ideas and drained bank accounts. Their first collection was just 8 styles, but from then has quickly grown into an internationally loved brand with a cult following. With a family of creatives, artists and athletes attached to the Epokhe name, the brand has become more of a movement than just fashion.
The important factors to all their eyewear are fit, fashion and function, but as Dion says “not necessarily in that order.” Quality, design and ethical production methods have been important to the brand from the start. The Ziess made lenses offer top protection from the harsh Aussie sun. Their team in Italy ensures their traditional handcrafted materials a technically refined and the highest of quality. And finally, fashion. Inspired by vintage shapes but with a modern twist, their frames have a timeless and classic feel to them.