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Professional surfer Luke Stedman had started to feel it was time to move on from competitive surfing. His love of fashion and his passion for creating a concept and bringing it to life had then led him to creating his fashion label, Insted We Smile

Fashion forward, yet rooted in surf, Steds' label extends towards the streets and cities of the world. It's all about the good times!

  • Showing :
  • 1 - 10 of 10
Burn Crew Sweat // Black
Sale
  • Knitted from 100% cotton 
  • Side ribbing panel 
  • Embroidered anchor
Caspian Pant // Black
Sale
  • 100% cotton 
  • Relaxed rise 
Worn well with a belt and tucked in tee shirt
  • Side pockets
  • Back wallet pocket
  • Embroidered anchor
  • Mesh pockets and built in underwear
  • 100% cotton jersey
  • Slim fit 
The placement of the digital anchor print makes this tee super versatile in styling
Pettibon Short // Grey & Black
Sale
Established in 2012, IWS combines Stedman’s flamboyant style with his affinity for the ocean, creating a line of playful apparel in bold prints and sleek suit...
Smiley Face Anchor Long Sleeve Tee // Black
Sale
Established in 2012, IWS combines Stedman’s flamboyant style with his affinity for the ocean, creating a line of playful apparel in bold prints and sleek suit...
Smiley Face Anchor Tee // Black
Sale
Established in 2012, IWS combines Stedman’s flamboyant style with his affinity for the ocean, creating a line of playful apparel in bold prints and sleek suiting. 
Spear Tee // Navy & White
Sale
Established in 2012, IWS combines Stedman’s flamboyant style with his affinity for the ocean, creating a line of playful apparel in bold prints and sleek suiting. 
Established in 2012, IWS combines Stedman’s flamboyant style with his affinity for the ocean, creating a line of playful apparel in bold prints and sleek suiting. 
Warrior Short // Navy w/ Color Print
Sale
  • Original digital yargage print exclusive to IWS
  • Side pockets
  • Back wallet pocket
  • Embroidered anchor
  • Mesh pockets and built in underwear
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