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Neuw Denim

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Lola is a high rise, relaxed fit jean with a tapered leg, inspired by 90's screen icons like Winona Ryder and Drew Barrymore. Looks great rolled.

Smith Skinny is our high rise skinny jean.

Cora features a premium European 4-way stretch fabric with high stretch and retention and beautiful hand feel.

Shrunken fit in a super soft leather. Fully lined. Heavy gauge and high shine zips add an element of rock n roll edge.

100% Goat Leather
100% Polyester Lining

Modern, premium performance stretch fabric with Ring/Ring right hand twill. This jean has been stonewashed and bleached, then handscraped, destroyed and knee-holes added for natural character.

A denim jacket boasts all the grunge details of a lived-in essential with a tattered and torn look that's been patchworked again and again.


Front button closure
Spread collar
Lo...

11 3/4oz indigo right hand twill fabric with black weft. Washed back, handscraped then overdyed and washed again. Amazingly soft handfeel and deep dark colour due to the black weft.
Slim fit tee with a fitted cap sleeve and wide self neck bind, in super fine and lighweight jersey.
Iggy Skinny Jeans in Ceremony by Neuw are a stretch square slim top block with regular rise and skinny tapered leg. The jeans feature a button fly closure and 5 pockets. This limited edition style ...

Ray is a modern tapered slim jean, with square top block and a longer vintage rise. It is inspired by and named after Raymond, who taught our head designer Par how to tailor vintage jeans.

<...

The basic t-shirt from Neuw in a soft washed cotton. Detailed with a round neck and vertical stitching at the back. The t-shirt is true to size. 

Lola is our mom jean with a fitted top block, loose and tapered leg.

Nolita is a beautiful light stone wash with heavy knee destruction.

 Marilyn is our super high skinny jean in a premium European stretch fabric with high stretch and retention.

  • Mid rise
  • Copper trims
  • 92% Cotton, 6% Polyester, 2 % Elastane

Pair these bad boys with your favorite pair of chucks and a white tee for a simple, beachy look!

  • 100% cotton denim 
  •  Cropped version of boss 
  • Regular fit 

Neuw spent years travelling, collecting and examining every detail of thousands of vintage garments that had endured the tough test of time in mines, on fields and on big city streets. Every pai...

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Neuw Denim

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  • Story
 

Neuw Denim is the brand for denim nerds. Founded in 2009 by Richard Bell, Steve Little and Par Lundqvist, the brand disrupted a tired market with a range that respected denim heritage whilst embracing the future of denim. Along with their denim their collections offer a range of ready to wear pieces that will tie in perfectly with your favourite pair of jeans.

 

From the beginning, their attitude of rebellion against corporate greed molded their brand identity. A fiercely independent brand from the beginning, Neuw Denim have made their mark with marketing stunts such as freezing cash into a giant ice cube with the Neuw logo and leaving it on the street. Their spirit is reflected in the closure button on all their denim that says “Life is too important to be taken seriously.”

 

 
Neuw Denim 

 

The name Neuw plays tribute to the street Nieuwlandstraat in Brussels where Par had taken his first denim making apprenticeship. From there, Par delved head first into the world of denim, eventually collecting around 7000 vintage denim pieces that are in his office in Melbourne. Intimately studying every corner of these vintage jeans, their design team is able to take what has worked from these pairs that has stood the test of time, and made improvements on what hasn’t. They have even created some of their own unique production methods, such as the water-saving technology of the Air Wash which uses Ozone as a natural bleaching and aging agent.

 

As well as the vintage flair, pop culture has always been a major influence of the brand. Their key looks have drawn inspirations from icons, such as the Iggy for mens named after Iggy Pop, or the Marylins for women named after Marilyn Monroe. The nostalgic influences also extend to the signature features of the denim. A family heirloom pocket watch given to Par by his grandad that he lost one drunken night out. All that was left was the ring, that inspired the Fob Ring feature on the right belt loop. As well as this, look out for the repair stitch on the back right pocket and the dart on the back ankle hem that mark every pair of Neuw Denim.

 

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