Sir the Label launched in 2014 and was an instant favourite on the Australian fashion scene. Their whimsical femininity and soft tailoring put a new spin on casual sophistication. Whether it be for a minimalistic wardrobe staple or you want something new for a first date, this label consistently hits the mark with relatable, easy to wear designs.
It’s a reflection of the two best friends behind the label, Nikki Campbell and Sophie Coote. Collectively, the pair have industry experience with some great names in the Australian fashion scene having worked with labels such as Bec & Bridge and Sass & Bide. It’s clear that their close friendship and working chemistry have contributed to the labels success. The pair are living the dream, hopping between their Bali island villa and Bondi Beach, Sydney, as well as globetrotting the world and taking Sir the Label international.
The name Sir the Label stands for separates, intimates and ready to wear. It’s a reflection of Nikki and Sophie’s personal style; subtley sexy silhouettes, minimalistic print, soft colour palate, and a modern feminine tailoring. The price point is quite affordable, especially considering the luxe fabrics of silk, linen and leather that are a hallmark of their collection.
As both the girls are from Australian beach towns, with Nikki from Newcastle and Sophie from Perth, the designs are perfect for the youthful, playful girl who wants to feel luxe yet beach or city appropriate. Each collection their pieces are timeless, and it’s clear why the label has gone for strength to strength. Definitely a brand to keep your eye on!